By 5 am the place was quieting down and soon, we were the only ones there, so it was time to leave. However, the night had just begun. What happened outside of the venue, almost at sunrise, was the seed of this project, seed that once planted on my mind that night, would start growing into a healthy tree in the days following the event...

As we walked to our car, I noticed a number of unknown artists, hanging out outside the show. These were aspiring artists who, not being able to afford the 5 dollar cover charge, were just looking for opportunities or to be seen at a musical event. asked. I quickly instructed my friend to position the car so that the headlights would illuminate an area where I asked the artists to stand. The first man was dressed in traditional Rastafarian garments and went by the name "King Samoel." So I filmed him singing and after he was done and before I could lower the camera, somebody else jumped in front of me and went for it. This really started something, because they kept coming out of nowhere and standing in front of the camera to sing, rap or just be filmed. Regardless, that was the moment where I knew in my mind that here was a story to be told, the story of Jamaica's Music Underground. The lives of those trying to RiseUp out of anonymity into a life of fame and musical stature. The following video, preceded by an explanatory Q&A session in Miami, captures that moment where everything got started. RiseUp was born that night.