Besides the tasty goat soup, I also got to witness another curious thing about the dancehall world and that is the guerrilla-advertising campaigns they use to promote these events. They record an announcement at a local studio and then they parade around town on a car that carries a sound system, complete with vintage speakers on the roof, blasting away the promo for the show. I followed the car around Montego Bay to see how this actually works, as you can see in this short video compilation.